Amazon is quietly doing its own research into augmented reality glasses and apps. Evidence has been uncovered that Amazon is assembling a sizable team to work on some kind of AR/VR device. And in some sense Amazon is ahead of the others, because it has already released kind-of-smart glasses with some Alexa integration. In their…
Niantic is a tech company developing tools and games for the day when augmented reality will be widely adopted. Niantic’s founder and CEO John Hanke has strong opinions about the very different worlds of augmented reality and virtual reality, saying that the metaverse would be a “dystopian nightmare” if it is built in virtual reality. When…
Last fall all the cool companies started talking about their augmented reality plans and throwing around the term “metaverse” as if it meant something. (Insider tip: it doesn’t.) Journalists have been crowding around Facebook, Apple, and Microsoft on the playground to report on their secret plans. Google felt left out, so recently it started to…
Augmented reality is going to be a Really Big Deal, but not for many years. Every major tech company will spend billions of dollars in 2022 on augmented reality. This is a transition year. None of the big tech companies will have a product to buy in 2022 that will help you understand why they’re…