Niantic is a tech company developing tools and games for the day when augmented reality will be widely adopted. Niantic’s founder and CEO John Hanke has strong opinions about the very different worlds of augmented reality and virtual reality, saying that the metaverse would be a “dystopian nightmare” if it is built in virtual reality. When…
Last fall all the cool companies started talking about their augmented reality plans and throwing around the term “metaverse” as if it meant something. (Insider tip: it doesn’t.) Journalists have been crowding around Facebook, Apple, and Microsoft on the playground to report on their secret plans. Google felt left out, so recently it started to…
Augmented reality is going to be a Really Big Deal, but not for many years. Every major tech company will spend billions of dollars in 2022 on augmented reality. This is a transition year. None of the big tech companies will have a product to buy in 2022 that will help you understand why they’re…
Facebook changed its name to “Meta.” Been reading the tech news? You’ve probably seen all kinds of speculation about the reasons for the name change. Most journalists figure that Facebook is just looking for a distraction from its problems. And it has problems! Facebook is under pressure from regulators and lawmakers for all sorts of…