April 28, 2026

California has new rules – the DROP platform – that could interfere with the money being made by California data brokers. The data brokers will find ways around the rules. The profile they put together by spying on you is a tiny twig carried in a rushing river of data.  The DROP platform puts a strong iron…

April 21, 2026

If you’re a resident of California you can take control of your digital privacy. When you input some basic information about yourself into the DROP website (Delete Request and Opt-Out Platform), DROP automatically commands nearly 500 registered data brokers to permanently delete your files and stop selling your information. You’ll get less spam and you’ll attract less…

October 14, 2025

AI & SocietyA series of articles about the most significant technology shift of our lifetime1 Overview2 The Case For Optimism3 The Case For Pessimism4 The Failure Of Federal Governance5 Governance Alternatives6 Messy, Complicated & Uneven Those darned pessimists. A glorious new era stretches before us, promising unprecedented productivity, economic growth, and improved standards of living. And the…

July 29, 2025

Click here for a NotebookLM audio discussion of this topic drawn from my source material. If you’ve been reading Bruceb News for a while, then you know that occasionally I’m compelled to tell you scary bedtime stories about why you don’t have any privacy and how everyone knows where you are all the time. This is the creepiest one…