We are on the verge of marketing pushes for new AR/VR devices by two giant corporations. Later this month Facebook/Meta will introduce a new generation of its Oculus VR headsets, the enterprise-focused Oculus Quest Pro. In 2023 Apple will finally show off glasses that blend AR and VR in ways yet to be revealed. Perhaps…
Luxuriate in the awfulness of the above picture. It’s Mark Zuckerberg’s avatar in virtual reality, taking a selfie in front of the Eiffel Tower and it’s hard to be sure, maybe Sagrada Familia in Barcelona? Meta released the picture to promote the release of its VR environment Horizon Worlds in Spain and France. Within an hour…
Niantic is a tech company developing tools and games for the day when augmented reality will be widely adopted. Niantic’s founder and CEO John Hanke has strong opinions about the very different worlds of augmented reality and virtual reality, saying that the metaverse would be a “dystopian nightmare” if it is built in virtual reality. When…
Augmented reality is going to be a Really Big Deal, but not for many years. Every major tech company will spend billions of dollars in 2022 on augmented reality. This is a transition year. None of the big tech companies will have a product to buy in 2022 that will help you understand why they’re…